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Show Notes
It’s unanimous… according to article after article service providers should have pricing listed on their websites. Funny thing though… if you start looking at many professional service provider’s websites there is a distinct lack of transparent public pricing.
In episode 16 of Up and to the Right we’ll explore this apparent conflict and I’ll share my own journey that started when I decided to cover this topic.
About 58 years ago Edmund Jerome McCarthy introduced us to the ‘four P’s of marketing’. It could be argued that a lot has changed since then. In this episode of Up and to the Right we’ll adapt this easy to remember marketing tool to our modern market.
It’s within your reach achieve your marketing goals!
Reading Room
The 1-Page Marketing Plan by Allan Dib
Get it on Audible here: 1-Page Marketing Plan by Allan Dib
Get the dead tree version here: 1-Page Marketing Plan by Allan Dib
